Our Global Insight Brands

EU Market Research is at the forefront of branded market research solutions, helping clients in over 70 countries build stronger brands with sophisticated research techniques for solving common marketing problems across any industry sector.

AdEval™ – advertising evaluation

AdEval is an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimised. s

BPO™ - brand equity market research

Brand performance optimisation (BPO) is a landmark approach to brand management and measurement, looking beyond brand awareness to measure brand power.

Conversion Model™ – commitment measurement

The Conversion Model is a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.

Concept eValuate™ - concept screening

Concept eValuate is a simple, fast and cost-effective concept screening technique designed to identify and protect ideas that are likely to succeed.

FutureView™ – identifies future shapers

FutureView enables clients to future-proof their strategic marketing and innovation decisions by understanding how today’s consumer landscape is likely to change in the coming years.

Insightment™ - insight generation

Insightment is a proprietary insight generation toolkit which provides an in-depth understanding of consumer behaviour, needs and concerns, to transform observations into actionable insights.