Brand & Communication
EUMR helps clients create enduring brand relationships through the development of relevant strategies brought to life through every aspect of the brand experience.
Brand Strategy
EUMR helps clients define brand strategy by identifying category dynamics, brand positioning and consumer needs to make their brand stand out from the competition..
Our expertise in Brand Strategy
EUMR gives clients the competitive edge necessary to build powerful and profitable brands by revealing the deeper emotive needs which are the true drivers of brand choice.
We help to pinpoint consumer perceptions so clients can capitalise on their brand’s strengths while minimising any weaknesses.
EUMR defines clear brand and advertising targets, identifies a common global language and at the same time ensures that clients can future-proof their brand planning and stay ahead of the competition.
Specialist Brand Strategy Solutions
EUMR offers a wide range of world-class specialist solutions, including:
The NeedScope System™ - a qualitative and quantitative market research system that uses emotion as the basis for needs based segmentation and brand positioning to build strong strategy
FutureView™ - a proprietary model of future influence that allows clients to identify the people who will shape the future of their market.
Conversion Model™ - a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.
Optima™ - a brand portfolio management solution which gives clients a powerful understanding of how their market works
Brand Expression
EUMR provides clients with comprehensive research and insights to align their marketing activities, helping them to build consumer commitment and deliver relevant and compelling brand experiences.
Our expertise in Brand Expression
From developmental research to the refinement of existing concepts and materials, EUMR provides expertise in creative development to maximise the power of a client’s creative idea.
We measure touch point influence and offer insights into brand and category understanding to help clients plan and optimise the contact mix with a view to improving marketing ROI.
To check and improve a brand’s positioning alignment, EUMR will test packaging, advertising and brand concepts against the brand strategy.
Specialist Brand Expression Solutions
EURM offers a wide range of world-class specialist solutions, including:
AdEval™ - an advertising pre-testing system which evaluates an advertisement's performance, using unique and powerful diagnostics to show how advertising can be optimised.
The NeedScope System™ - a qualitative and quantitative market research system that uses emotion as the basis to develop, evaluate and refine elements of the marketing mix to create powerful brands
WebEval™ - a solution which helps marketers create and maintain strong web-based propositions that are shaped by usability and opinion-based insight.
MCA™* - the world's leading measure of consumer engagement, Market Contact Audit is the globally effective solution in integrated marketing and communications, measuring the contribution of marketing to sales.
*MCA is a system invented and owned by Integration Marketing and Communications Ltd, and is globally licensed to EUMR
Brand Equity
EUMR reveals what drives the brand relationship and helps clients to optimise their marketing spend by identifying and evaluating the various influences on category and brand perception.
Our expertise in Brand Equity
EUMR approaches brand equity research from the standpoint that sales result from two broad factors: the power in the mind and the power in the market.
A brand’s strength in the market place helps to drive its power in the mind but they are two distinctive arenas of value creation.
The EUMR research approach links both arenas to sales and provides a holistic view of brand performance, demonstrating the extent to which a brand is achieving its ambition.
Specialist Brand Equity solutions
EUMR offers a wide range of world-class specialist solutions, including:
BPO™ - a solution which helps clients optimise their media mix through understanding how communications affect the brand-consumer relationship, both rationally and emotionally.
The NeedScope System™ - a qualitative and quantitative market research system that uses emotion as the basis to understand and track a brand’s power in the mind
FutureView™ - a proprietary model of future influence that allows clients to identify the people who will shape the future of their market.
Conversion Model™ - a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.
